Interviews
Interview with marketingweb.co.za (9 April 2009)
Interview with bizcommunity.co.za (19 January 2009)
Interview with marketingweb.co.za (4 November 2008)
Interview with themediaonline.co.za (1 November 2008)
Podcast Talk Radio 702 – Guest of Jenny Crwys-Williams (26 July 2008)
Is there a link between reputation and sustainable competitive advantage? Does 'brand citizenship' exist? And in the crazy world of social media networking can reputation be managed? Sound interesting? Then welcome to a world in which brands and branding are defined by their reputation, the commercial sustainability of which depends on people like you and me.
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