Who is Graham Willcock?
- Graham is Marketing Manager: Canberra Institute of Technology (CIT)*, Australian Capital Territory (ACT), Australia and lives in Canberra with his wife Sharon (nee Turner) and their three children.
- Before immigrating to Australia, Graham was Managing Director, RadMark (Pty) Ltd, South Africa (3 years)** and Managing Director, Trader Media South Africa (8 years).***
- Graham is a Certified Practicing Marketer (CPM) and is accredited by a number of professional marketing bodies including the Australian Marketing Institute (AFAMI), the South African Marketing Association (CMSA) and European Marketing Federation (SMP). He is also a member of the Australian Association of Company Directors (MAICD), the Australian Institute of Management (AFAIM) and the Ethics Institute of SA.
- Graham was previously a part time lecturer at the Gordon Institute of Business Science, University of Pretoria, South Africa in leadership, business ethics, reputation management, brand citizenship and managing for stakeholders. He has a specific interest in organisational behaviour/development and in online reputation management (ORM)
* CIT is the ACT and region’s leading training organisation providing career opportunities and partnering with industry and individuals to develop a skilled community. CIT offers over 400 programs to local, national and international students to equip them to work effectively in business and industry or go onto further tertiary study. Qualifications range from certificate to degree level and include a range of flexible learning options. CIT attracts international students from over 50 countries.
** RadMark, South Africa and its sister companies, digitalmark, tvmark and qmark form part of ‘mediamark’ which represents 4 leading regional radio brands (collective listenership circa 6 million), msn.co.za (3 million unique browsers, 40 million PIs) and consumerscope (a leading authority on SA consumer buying behaviour). RadMark was previously owned by French listed multi national Lagardere Active Radio International (LARI).
*** Trader Media South Africa (Pty) Ltd is a wholly owned subsidiary of UK based Trader Media (UK)/Guardian Media Plc. Trader Media SA (Pty) Ltd publishes Auto Trader, Auto Freeway (Cape Town, KZN and Gauteng), Commercial Trader, Bike & Leisure Trader and autotrader.co.za. Collectively, Trader Media SA has approx. 900 000 readers/viewers per week.
Marketing, organizational development, reputation management, applied ethics, information and privacy
Is there a link between reputation and sustainable competitive advantage? Does 'brand citizenship' exist? And in the crazy world of social media networking can reputation be managed? Sound interesting? Then welcome to a world in which brands and branding are defined by their reputation, the commercial sustainability of which depends on people like you and me.
Very interesting. Most business people have been affected in one way or another by those with a lcak of ethics.
When recruiting I always asked candidates to list their core values. I remember frequently seeing “honesty” listed with many candidates as a core value, but far less of the time “ethics” I wonder how often we cognitively consider our ethics (or lack thereof)?
I am glad to see that you have taken the next step, and wish you every success in your new venture.
Best regards
Isobel
Graham
Striking subject matter – Ethics. Married to our conscience and unlike marriage, even death cannot part us from our conscience (from a Christian perspective).
I wish you success in influencing the business world with this fundamental truth of life – a good name is preferred above riches.
Thanking you for setting the example…
Regards,
Hilton