Ok I admit it: I don’t get twitter. Unless you are mega famous who cares what you are doing anyway? And as for business executives using this ‘next best thing’ to communicate with colleagues, even 140 letters can constitute the most boring conversation ever. Is this just another social networking fad that finds it difficult to appeal to anyone other than the chronically idle or have I missed the plot? Kind of got a kick out of Julia Gillard following me though – yes I started following her first…….funny how something that would get me arrested in the world of atoms is ok in the world of bytes.
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Is there a link between reputation and sustainable competitive advantage? Does 'brand citizenship' exist? Can reputation be managed in the world of social networking? Sound interesting? Then welcome to a conversation about brands and branding, about leadership and making a sustainable contribution to society.
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