Ok I admit it: I don’t get twitter. Unless you are mega famous who cares what you are doing anyway? And as for business executives using this ‘next best thing’ to communicate with colleagues, even 140 letters can constitute the most boring conversation ever. Is this just another social networking fad that finds it difficult to appeal to anyone other than the chronically idle or have I missed the plot? Kind of got a kick out of Julia Gillard following me though – yes I started following her first…….funny how something that would get me arrested in the world of atoms is ok in the world of bytes.
Is there a link between reputation and sustainable competitive advantage? Does 'brand citizenship' exist? Can reputation be managed in the world of social networking? Sound interesting? Then welcome to a conversation about brands and branding, about leadership and making a sustainable contribution to society.
Graham, I’m not interested in what people are doing – and don’t follow people who post trivial drivel. But many people post links to things they have written, found, been referred to or otherwise stumbled upon. By a little careful management of the people I follow, Twitter provides me with endless links to great stuff that I might otherwise have struggled to find online. In fact, I’ve written a few bits of software to scrape the tweets in my various categories of feeds (twitter accounts) and present me with a list of “headline” links! The best example of this is the Health News on The Health Chain.