Business ethics – the good news

It seems to me that the subject of business ethics can be particularly negative – I suppose people find it easier to complain and we all suffer from what David Armour calls the illusion of objectivity.  This illusion means we are all able to see prejudice and bias in others without recognising that same condition in ourselves.  The main reason for this particular human characteristic is that it is possible for us to have an internal value system that is different to the way we act.  Think of road rage or racism in the workplace.  In my experience people who find themselves guilty of such behaviour always seem shocked that they acted in a way they either weren’t brought up to believe in; or specifically teach their children against as a parent.  If you have taken some time to read this blog in the past you will have noticed there is a balance between good news stories that show ethical business practice is possible and is a requirement for sustainable competitive advantage; and those companies caught in the full glare of media attention over unethical behaviour.  Ethical business practice is inspirational.  Be inspired.